I ordered some clothes online the other day. When my order arrived, this was in the package, along with the clothes and some catalogs:
What this is, is a bookmark with information about the book, as well as a QR code, and that little round guy is lip balm. I thought to myself, this is a great marketing technique.
Marissa Meyer (the author of the book on the bookmark) is clearly hitting her target market. Girls interested in YA literature (me included, even if I am slowly moving away from that age range) are shopping at this store. This is why I think her marketing technique is great, because her target market has to line up with this store’s consumers. It is almost a no brainer (once you think of this sort of marketing) to throw in a freebie with online purchases of that store.
When I get published (hopefully), I am definitely keeping this in mind. It’s a unique way to show your book to potential readers. It’s a refreshing change of pace instead of your typical banner ads or bookstore marketing.