Why being a writer is like being a marketer.

As a double major in English (Creative Writing) and Strategic Communications, I find it hard to not see where the two overlap. For now, I will explore the similarities I see from an writers’s point of view.

  1. Knowing your target market: While this was initially in my mind as an essential marketing tip, it really is just has helpful for writers. By this I mean you need to know who you are writing for. Not that you should be writing for yourself or for others, but who you intend on reading your work. For example, I wouldn’t want to send my super graphic horror novel (which doesn’t exist by the way) to a publisher that does YA fiction. It just doesn’t make any sense. Therefore, know who you are your readers.
  2. Know your competitors: You need to know what are your competitors and how you can set yourself apart from them. To get an agent, you need to sell/market yourself to them. Knowing what makes you special or unique compared to others that could be getting published instead of you is extremely important.
  3. Being good comes from experience: This one is less specific, but still important. To be a good writer, you have to write A LOT. To be a good marketer, you have to market things and find out what works and what doesn’t. I find myself doing experimenting in both fields, and usually it pays off. I can come up with more creative solutions and maybe a more unique perspective by trying different angles.
  4. Brand yourself: This one is a bit difficult to describe. Branding, for those of you who don’t know what it is, is the idea or image of something. For example, Apple’s branding is “cool.” What does that mean for a writer? Here is where it is difficult to describe. What I think of is not only your genre of writing, but how you are perceived, or want to be perceived, as a writer in general. Are you innovative? Do you have that classic feel to your work? Are you experimental? Things among that nature are good to know about yourself, especially when in the stages of finding an agent or trying to get published in general.

I hope this not only helps you see connections between two things you may not have realized existed, but also can become a better writer by understanding them.

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